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¿WHAT 

Luxury isn't just worn. It's engineered.
The PR playbook behind the world's biggest fashion houses.

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ABOUT

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Hi, I'm Zara Bukhari, founder and editor of Glamonomics.

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I've always been captivated by what lies beneath the polished façade of luxury. Not simply the runway collections or carefully curated campaigns, but the strategy that sustains desire itself: why some fashion houses remain aspirational for generations, how reputations are meticulously protected, and what happens when a brand's carefully constructed image begins to fracture.

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