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¿WHAT 

Luxury isn't just worn. It's engineered.
The PR playbook behind the world's biggest fashion houses.

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ABOUT

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Hi, I'm Zara Bukhari, founder and editor of Glamonomics.

I've always been captivated by what lies beneath the polished façade of luxury. Not simply the runway collections or carefully curated campaigns, but the strategy that sustains desire itself: why some fashion houses remain aspirational for generations, how reputations are meticulously protected, and what happens when a brand's carefully constructed image begins to fracture.

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