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¿WHAT 

Your go-to destination for luxury fashion through a PR and communications lens exploring how iconic brands craft narratives, manage perception, and build cultural power

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ABOUT

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Hi! I'm Zara Bukhari, a communications enthusiast, luxury brand admirer, and the voice behind Glamonomics.

 

I'm drawn to the art of how luxury brands tell their stories, from the way Hermès guards its mystique to how a single campaign can shift a brand's entire cultural standing.

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