

Why Glamonomics Went Quiet: What Comes Next
For a long time, I believed luxury was best understood through balance sheets. I no longer think that's true. Over the past six months, Glamonomics has been quieter than usual and deliberately so. This wasn't a pause born out of burnout or a lack of ideas. It was a period of research, observation, and, more importantly, recalibration. I stepped away from publishing to immerse myself more deeply in an industry I've always loved, not just as a consumer or analyst, but as a stud
8 hours ago2 min read


Power in Partnership: How Kering Is Quietly Outmaneuvering the Luxury Titans
In 2025, luxury isn’t just worn, it’s engineered, expanded, and increasingly, co-authored. And no player is rewriting the rules of the industry with more conviction than Kering . As the traditional house-of-brands model contends with a more fluid, lifestyle-driven future, Kering has emerged not just as a fashion giant but as luxury’s power broker orchestrating bold partnerships that reach far beyond the runway. From couture eyewear and strategic capital alliances to a €4 bill
Nov 13, 20254 min read


Hermès’s Quiet Reign in Luxury
In a twist worthy of a luxury legend, Hermès, the stoic French saddle‑maker turned couture house, quietly became the world’s most valuable luxury company. In April 2025, its market capitalisation climbed to nearly €249 billion, just edging out LVMH’s roughly €244 billion. Fifteen years after fending off a stealth takeover bid by LVMH, the Birkin and Kelly emporium now sits atop Europe’s luxury summit. This isn’t just a blip in the stock ticker it reveals a deeper shift. Today
Nov 13, 20256 min read


Can Empathy Sell? The Marketing ROI of Inclusivity in Victoria’s Secret’s 2025 Comeback
Once the epitome of hyper-glamour and exclusivity, Victoria’s Secret has entered 2025 wearing a new skin, one stitched together with empathy, diversity, and digital-age awareness. But make no mistake: this isn’t just a PR makeover. It’s a high-stakes brand recalibration, where inclusivity isn’t moral currency alone it’s a financial strategy. After years of being synonymous with angel wings and unattainable perfection, the lingerie empire is now trying to prove that empathy ca
Oct 22, 20253 min read

